How to create a loyalty program for your car wash
A good program costs little, is easy to explain in one sentence and gives customers a goal to reach.
1. Start with one clear promise
Pick a single offer customers can repeat to a friend, for example: "Every 10th wash is free". Simple rules get used; complicated ones do not. Set the stamp card in Loumi and the free wash is applied for you.
2. Price your rewards with your margin in mind
If you give 1 point per unit spent, a reward of 100 points means the customer spends 100 before getting something. Make the reward worth about 5 to 10 percent of that spend so it feels generous and still pays for itself.
3. Tell people and measure
Print the QR on every receipt, show the app ribbon on your TV and announce the program at the counter. After a month look at repeat visits and your best customers, then adjust the numbers in small steps.
Keep reading
Guides
Cash reconciliationA simple step-by-step method to close the cash register at your car wash, find differences and keep your numbers honest.
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Reduce wait timesPractical ways to shorten the line at your car wash: turn numbers, clear states, time alerts and a better flow between host and cashier.
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Pricing your servicesLearn how to set prices for your car wash: know your costs, build packages, use add-ons and review prices without losing customers.
